I think that in business, being consistent for the sake of being consistent or because others told you so is how you burnout extremely fast.
If however, you create a shift in your mindset on how you create content, things would make a lot more sense:
. Create because you want to help and serve others.
. Create because you know it's part of your grand scheme.
. Create because you know it's getting out of your comfort zone, hence there is growth.
. Create because you kind of enjoy it yourself. Just try to have some fun.
This is how your brand eventually becomes your empire.