I was chatting with a friend last night about building ODL. She is very experienced in social media marketing.
I told her that my short-term goal is to sell apparels.
At first, she could not really establish the link between apparels and mental health, for the former feels more like a lifestyle brand, especially if you talk about it facetiously.
Like, how do you link something so serious and deep like mental health with mainstream appeal?
And that's the point of ODL.
It's a subtle, casual take on mental health.
I don't think I can only help others by writing deeply-researched articles on mental health issues, like "How to get over depression" (Terrible headline by the way.) I am not even qualified to.
I think help can be inspirational in many, subtle forms.
I want to write about being an introvert.
I want to write about relationships and dating beautiful women.
I want to write about my experience in making money online and the spectacular failures that came along with it.
I want to share funny-as-fuck memes and videos so you can laugh your head off.
I want to build my following on TikTok as a Bboy, writer and a dude who loves fitness.
I don't just want to connect with people who are seeking help. I want to connect with creatives, dancers, writers, YouTubers, bloggers etc.
I believe mental health needs to be humanized in every way possible, so that includes watching me and others living out our daily lives.
The bad moments.
And also the good ones.
And the victories.
The random ass things we do.
Mental health isn't just research, therapy or volunteer work.
With all that said, I guess ultimately if you were to buy what I have to offer, you'd be buying me.
Because I am just one dude listening.
I am not really here to start a movement or anything like that. But I like to think I am still able to inspire the shit out of you.